Space Dial
Senior PM · Hyperspace Ventures
A productivity, time-tracking and client management application.
Mobile AppWeb AppAIGamificationOnboarding Optimization
Overview
Impact
2.67x
Activation rate
+18%
Week 2 retention
-90%
Reduction in TTFV
We addressed major friction points during onboarding, using A/B testing, user interviews, and PostHog behavioral data. We integrated the first hour log directly into the onboarding flow, which cut the time to first value from 10 minutes to 1 minute. We also built in milestone-based gamification (streaks, leaderboards, progress tracking) to sustain habits and drive team invitations, which drove activation rate from roughly 30% to 80% and an 18% increase in Week 2 retention.