pitchLogic
Senior TPM · F5 Sports
Smart baseball hardware + app company. Uses an internal sensor (inertial movement unit) and Bluetooth technology to send real-time performance metrics - like velocity, spin rate, and movement - straight to a mobile app.
HardwareSubscriptionsA/B Testing
Overview
Impact
+520%
Yearly Revenue
2.3x
Conversion Rate
+35%
Hardware Return Rate
Optimized the web subscription checkout funnel to lift conversion rates by 2.3x (1.5% to 3.5%), lowering CAC and enabling profitable ad scaling that grew annual revenue by 520%. Redesigned the post-cancellation flow by implementing an automated 30-day unreturned equipment fee, driving hardware return rates from 50% to 85% and successfully recovering vital product inventory.