Match Our Day
Senior TPM · Our Day
2-sided wedding marketplace helping couples easily find vendors, by filling out request forms for each vendor type - and getting matched with our proprietary algorithm.
MarketplaceOnboardingSubscriptionsReferrals
Overview
Impact
200+
Vendor Interviews
75%
Subscription renewal (Vendors)
+45%
Vendor Response Rat
Led 200+ vendor interviews and iterative UX testing to shape the marketplace and matching algorithm pre-launch, taking Our Day from napkin idea to live, revenue-generating platform in 5 months. Added automated vendor notifications and auto-responders post-launch to drive vendor response rate from 20% to 65%, sustaining a 75% vendor subscription renewal rate (1st to 2nd year), expanding from a 3-state pilot to 8+ states within the first year.